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Spencer RattlerвЂ™s commitment in December put South Carolina in the center of the college football conversation. In an offseason in which the SEC East is perceived to be wide open behind defending national champion Georgia, USC and Beamer have become Talking Season favorites.

I think Beamer is the guy to beat right now.вЂќ YouвЂ™ve got to give Coach (Brian) Kelly an вЂAвЂ™ for effort, but I do think it was more effort than ability. вЂњ(Beamer) is definitely up there,вЂќ Mississippi State head coach Mike Leach said of how heвЂ™d rank SEC coaches by their boogieing abilities. Oh, heвЂ™s also the best dancer in the league, to boot. The lightheartedness, though, is what makes him a media darling. That fiery personality bubbles just below his largely calm exterior. This is what makes Beamer so fascinating in the modern construct of the SEC. Last year, Beamer even snapped on reporters a handful of times defending embattled offensive coordinator Marcus Satterfield. Ask those whoвЂ™ve known him longest and theyвЂ™ll tell you how he was a ruthless rebounder in pickup basketball games as a graduate assistant back in the day. To be clear, BeamerвЂ™s fun-loving, wise-cracking attitude isnвЂ™t because of lacking competitiveness. вЂњWeвЂ™re all more comfortable and freer when weвЂ™re out there playing.вЂќ вЂњHe gives us the ability to be ourselves, and heвЂ™s himself around us,вЂќ South Carolina offensive lineman Jovaughn Gwyn said. He quipped he didnвЂ™t think he could pull off the pink ensemble receiver Dakereon Joyner flashed for the cameras in Atlanta on Tuesday.ДЄ few news and notes were sprinkled into the just over 20-minute session.

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Perched in front of a black fabric couch in a hotel suite six floors up in the north tower of the Omni Hotel, Beamer cracked jokes about pacing himself through the dayвЂ™s festivities. But in his second go-around at this event, fueled also by an overly optimistic offseason, heвЂ™s at home in these settings. Beamer was only seven stations into his double-digit stop day when he paused to hit a few putts for a Sirius XM segment. The rigmarole of SEC Media Days is more daunting than television coverage might suggest. вЂњI told Commissioner (Greg) Sankey I was disappointed we didnвЂ™t have Soulja Boy as a walk-up song when I came up here as well,вЂќ Beamer chided as he took the podium.

You think Kirby Smart or Nick Saban are donning a pair of oversized sunglasses to lip sync a Soulja Boy song? ThatвЂ™s rhetorical. ThatвЂ™s how TuesdayвЂ™s 24-second viral clip came together of Beamer dancing and rapping to вЂњTurn My Swag OnвЂќ in a team meeting room at the GamecocksвЂ™ practice facility before the short charter flight over to Atlanta. Just ask South CarolinaвЂ™s in-house video folks. Spend four minutes around Beamer and youвЂ™ll see why the second-year head coach is a videographerвЂ™s dream. But IвЂ™m going to have a hell of a time as long as IвЂ™m at South Carolina.вЂќ You get judged on what you do on 12 Saturdays in the year. Mike LeachвЂ™s insistence to avoid having a buffalo for a pet and thoughts on a 64-team playoff are a nice touch, too.Д«ut armed with a pair of Pit Viper sunglasses and the backward ballcap he donned in a marketing video that lit up the internet ahead of his trip to Atlanta on Tuesday morning, Beamer might well have anointed himself as the leagueвЂ™s new minister of fun during his second run at SEC Media Days. Brian KellyвЂ™s geographically diverse accent (emphasis on the вЂњaxвЂќ pronunciation) and dad-level dance moves have made for offseason fodder in Baton Rouge and beyond. ThatвЂ™s not to say the SEC is lacking for coaching personalities.

In a league comprised of egos bigger than the skyscrapers enveloping the Atlanta skyline, youвЂ™d be hard pressed to find a more easy-going persona than BeamerвЂ™s at the Southeastern ConferenceвЂ™s annual meeting of coaches and media members. вЂњ0-for-3,вЂќ Beamer proclaimed as he dipped out of the room and strode through the back hallways that connect the Omni to the College Football Hall of Fame. Third timeвЂ™s the charm, right? A little left that time, though. His first putt was there speed-wise, but drifted just to the right. Shane Beamer drew back a silver-headed putter, angling his ball toward a coffee cup on the other end of international ballroom B at the Omni Hotel.